Does Personalization Work in 2022?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 2 December 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1934, we talk about whether personalization works in 2022! From quizzes and your sales funnel, to the tools that can help you improve the way you use personalization, we unpack whether it is all worth it at the end of the day! Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Does Personalization Work in 2022? [00:25] A quick definition of personalization in the marketing context. [00:58] The results are in: personalization does not boost conversions! [02:28] Tools for better marketing personalization; a few recommendations. [03:38] The important surface level testing that should go into personalization projects. [03:47] Go to https://marketingschool.io/live for more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Clearbit MutinyHQ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use, Dreamhost.
0:42.2	So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:49.2	Today, we are going to talk about if personalization works in 2022, but first we should define
0:56.4	what personalization is.
0:57.7	So personalization is, let's say you are visiting from Los Angeles, you hit a website, it's
1:03.4	like, hey, hey, we help companies from Los Angeles with their marketing, right?
1:08.6	That's one example of personalization.
1:10.2	It could be using the tool like ClearBit that can detect the IP address of where you're
1:14.0	coming from and they could say, hey, we help companies like Coca-Cola as an example,
1:17.7	right?
1:18.7	So that's what personalization is.
1:20.7	And we're going to talk about if it works or not in 2022 and maybe some practical things
	...

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