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Politics Unpacked

Does Negative Campaigning Work?

Politics Unpacked

Anna Covell

News & Politics, Politics, News

4.41.4K Ratings

🗓️ 11 April 2023

⏱️ 50 minutes

🧾️ Download transcript

Summary

Patrick Maguire discusses political advertising - does going negative deliver, or do we all suffer when the parties get down in the gutter? He speaks to Steve Parker, former Head of Strategy at M&C Saatchi, author Ali Goldsworthy and campaigner Peter Tatchell.


Plus columnists Henry Zeffman and Oliver Kamm discuss Keir Starmer's aggressive new approach, whether the Conservatives can win on the economy, and Joe Biden's visit to Belfast.



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Transcript

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0:00.0

Hello, you're listening to the Times Red Box Politics podcast. I'm Patrick McGuire.

0:12.1

No much, surely this week. So I'm with you till Friday. In today's big thing, we're

0:17.1

talking about negative campaigning. Does it ever work? And what does it mean for our

0:22.0

democracy? But first, it's time for today's columnist panel. Henry Zeppin and Oliver

0:26.3

Cam talk us through Labour's chances of winning the next election. And Joe Biden's visits

0:30.6

about faster.

0:36.2

The columnist on Times Radio. Yes, it's our favorite part of the show every morning. We're

0:43.6

joined by two expert colleagues to chew over the day's top stories. Labour are on the front

0:51.0

foot, perhaps unusually and uncharacteristically for the opposition. One senior Labour figure

0:57.2

tells the Times this morning that Keir Starmer is going to keep up. He's aggressive tone.

1:02.9

This has been generating lots of fever discussion in Westminster. He's aggressive tone until

1:08.1

the next election, the latest advert they published on Twitter, targets Rishi Seenak's wife

1:14.0

Sharta Murphy over her non-dom tax status. This is the Labour party preparing for the election

1:21.2

that we read in this morning's Times and the Daily Telegraph will probably come in the

1:26.3

autumn of next year. Henry, I'll start with you. You've been doing a lot of reporting on

1:32.4

Labour's preparations for an election, the internal divisions over their campaign strategy.

1:38.3

Are you persuaded by this new aggressive assertive Keir Starmer and can he take the rest of

1:44.5

the party with him? It's a really interesting question. I think one reason why this has been

1:50.9

effectively the main story of the bank holiday weekend, which I'm not sure Labour were expecting

1:55.8

it to be, much as they might claim so claim otherwise that it was all part of some big plan now,

2:01.3

is because it does seem quite out of character for Keir Starmer and therefore Keir Starmer's

2:06.6

Labour party. Keir Starmer likes to take and some of his supporters would say he naturally has

...

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