Does it take 10,000 litres of water to make a pair of jeans?
More or Less
BBC
4.6 • 3.7K Ratings
🗓️ 9 July 2022
⏱️ 11 minutes
🧾️ Download transcript
Summary
Various claims have been made about how much water is used in the production of a pair of jeans, that cornerstone of casual clothing. With growing worries over the environmental impact of denim production, More or Less decided to investigate - with the help of journalist and researcher Elizabeth L. Cline who has written extensively on sustainability and the fashion industry.
Transcript
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| 1:30.7 | Does it really take 10,000 litres of water to make one pair of genes? This seems to be an often |
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