4.4 • 796 Ratings
🗓️ 3 September 2025
⏱️ 17 minutes
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You might have seen it online - social media influencers sharing their morning routines before work. Some start as early as 4 or 5 AM, turning those hours into their personal 5-to-9 before the traditional 9-to-5 grind.
Michelle Obama, Bob Iger, and Apple CEO Tim Cook all claim to be up between 4 and 5 AM.
There’s a “5 AM club”, inspired by the habits of very successful people. But does waking up that early actually make us better at work?
And there’s even a whole industry of how to optimise your morning routine with supplements, journals and beauty products. In some cases, ice baths.
Against his better judgement, Business Daily's Matt Lines signed himself up to a week of 4 AM starts and met those for whom this is a way of life.
If you'd like to get in touch with the programme, our email address is [email protected]
Presented and produced by Matt Lines
(Image: Matt Lines braving an ice bath as part of his research)
Click on a timestamp to play from that location
| 0:00.0 | Hello and welcome to Business Daily from the BBC World Service. I'm Matt Lyons. And today I'm asking, |
| 0:07.4 | does having an early morning routine make you more productive? There's a lot of high achievers in the 5am |
| 0:13.1 | club. I'd like to be a member of the club that's before the 5am club. So I get that kind of mental |
| 0:17.9 | win that I'm up before the standard that other people would aspire to. |
| 0:22.4 | You might have seen it online, social media influences sharing their morning routines before work. |
| 0:27.6 | Some start as early as 4 or 5am, turning those hours into their personal 5 to 9 before their traditional 9 to 5 grind. |
| 0:35.1 | There's even a 5am club inspired by the habits of very successful people, but does |
| 0:39.8 | waking up that early actually make us better at work? This argument that a strong, long routine, |
| 0:46.3 | especially in the influencer culture, is great for productivity, is great for performance, |
| 0:50.3 | will make somebody successful, when actually sometimes the reverse is true that the success |
| 0:55.0 | allows the person to engage in the routine. It's not just about getting up early. There's a whole |
| 0:59.7 | industry of how to optimize your morning routine with supplements, journals and beauty products. |
| 1:04.8 | We are seeing lots of businesses and products that are now popping up specifically around that early morning |
| 1:12.5 | routine that have led it, I think, to feel almost a bit less authentic. |
| 1:17.8 | And against my better judgment, I've signed up to a week of 4 a.m. starts, meeting those |
| 1:22.1 | for whom this is a way of life. |
| 1:23.6 | 5 a.m. because nobody else is doing it. And once you start something, especially early in the morning when you attack the day, |
| 1:31.4 | the energy is high, the vibe is high. |
| 1:33.5 | Is an early morning routine good for productivity or is it all just hype? |
| 1:37.3 | That's coming up on today's Business Daily. |
| 1:42.2 | Today I thought I would bring you along on one of my very early mornings |
| 1:46.3 | and share some tips and tricks on how I became a part of not the 5 a.m. but the 4 a.m. club. |
... |
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