Ferrari has used F1 as its primary marketing tool forever and is so intrinsically linked to the sport.

It's the only team that has participated in every season of Formula One.

And it was Bernie who said a long time ago in conversation with Enzo that

Formula One is Ferrari and Ferrari is Formula One. You cannot separate one from the other.

So all of that contributes to a huge amount of pressure to perform

that often Ferrari collapses under.

I'm Mary Long, and that's Joshua Robinson, a sports reporter at the Wall Street Journal and co-author of the new book, The Formula,

how rogues, geniuses, and speed freaks re-engineered F1 into the world's fastest growing sport.

My colleague Ricky Mulvey caught up with Joshua and his co-author Jonathan Clegg for a deep dive

into the world of motor racing. They also discuss

why Formula One's parent company is happy to have you forget the sports pre-2017

history, the evolution of Ferrari's mythology, and whether the timing of Netflix's drive

to survive was a lucky punch or a stroke of genius. Joshua and John, I have to say I was reading your book on a flight and there's a part of me

where I'm like I'm going to read 20 pages of this book.

It's a book for work.

All right, fine.

I ripped through this thing. I had so much fun reading the formula

I'm delighted that you are able to to join us today. I know you can't probably label it like this, but I think it is a

It is a excellent and entertaining prequel to drive to survive if you're a

fan of the show on Netflix so thanks for joining us on Motley Full Money

Thanks for having us yeah thank you so one of the things you write, you say,

basically Formula One is perfectly happy for its fans

...