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The Assignment with Audie Cornish

Does Beyoncé Need Country?

The Assignment with Audie Cornish

Podcast Admin

News Commentary, News, Politics

4.6844 Ratings

🗓️ 25 April 2024

⏱️ 34 minutes

🧾️ Download transcript

Summary

And does Country need Beyoncé? The likely answer to both of those questions is no. But the discussion Beyoncé sparked seems to be the larger point of her new album, Cowboy Carter. Sidney Madden is a reporter for NPR Music, and has delved deep into the intricate dynamics of race, genre, and industry politics addressed on the album. Audie and Sidney talk about these bigger themes and explore the conversation that's been started by Beyoncé's latest bold venture.  Sidney Madden is also co-host of the podcast Louder Than a Riot.  Watch, “Call Me Country: Beyoncé & Nashville’s Renaissance,” available to stream in the U.S. on Friday, April 26 on Max (subscription required). The documentary examines this reckoning in the genre, straight from the country music capital of the world.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Here's a helpful bit of context for this conversation.

0:05.8

There was a moment around that time when you had the most powerful man in the world, Barack Obama.

0:11.3

This is Piers Morgan, talking to Beyonce on CNN back in 2011.

0:15.9

You, the biggest singing star in the world.

0:18.3

You know, Tiger Woods was then the number one golf in the world, which would have been unthinkable 20, 30 years before.

0:23.6

Exactly.

0:24.6

The scene change really came through personal achievement as much as anything else.

0:27.6

Absolutely.

0:28.6

She's about 29 years old here.

0:30.6

And he was reflecting on the moment the country was in after the election of Barack Obama to the presidency. Have you had to put up with racism as you grew up?

0:42.3

Did you experience the bad side of it?

0:44.3

A bit. But, you know, I feel like now, people, at least with my career I've kind of broken barriers and I don't

1:01.4

think people think about my race I think they they look at me as an

1:08.8

entertainer and a musician and I'm very happy that that's changing,

1:13.1

because I think that's how I look at people, and that's how I look at my friends.

1:17.2

It's not about color and race, and I'm just happy that that's changing.

1:22.3

Like I said, this was 2011, and a lot has changed. For us and for her.

1:27.6

Now, like Taylor Swift, Beyonce is an economy-shifting international star.

1:46.0

But her ability to shift the Cyclops eye of cultural attention, well, that's unmatched.

1:51.0

And this year, this election year, she trained that eye on country music, whose gatekeepers,

1:58.0

radio programmers, record executives, marketers, well, they still maintain a fair

2:02.5

amount of power in the streaming era, which is made for a clash of Titans, Beyonce, her

...

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