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Sign up for your $1 per month trial and start selling today at Shopify.com slash tribe. For now, let's get the episode i used to try to niche down but i realized the more i was posting about just one topic the more i was trapping myself into that topic the worst thing that you could do on tic talk is just pick a niche and stick to it if you just pick a niche and all you do is make these like pizza hut videos then all you're going to be able to do is post Pizza Hut videos and nobody will care what you have to say or what kind of clothes you like or what you like to eat or what TV shows you like or anything that makes you you you'll just become a one trick pony. And you need to stop letting people tell you that you need a niche down to get a following. You, my friend, are the niche.

Being known for one thing is outdated because the moment you post about your other interests,

no one engages. People want to be original. I want to break through. I want my own niche. I want my own lane. They're all fucking taken. They've all been done. What's not been done is you. You're the

niche. Do you really You're the niche.

Do you really still need a niche in 2026? My answer might surprise you. But before we talk too much about whether or not you currently need a niche, it's important to understand what the

heck even is a niche and how did we get to the point where this conversation has become

such a heated debate? There are lots of different definitions for the word niche and even

multiple ways of saying it. Some people say niche. Some people say niche. But I specifically define

niche as the who and the what, the demographic or subgroup within a population that you

are going to be posting for and the specific topic that you are going to be posting for, and the specific topic

that you are going to be posting about.

The year is 2010.

There's a social media app that is blowing up in popularity called Bourbon.

Bourbon was a social media app that was just for, you guessed it, bourbon drinkers.

It was kind of like Yelp, but specifically for people who were avid fans of

the alcoholic beverage bourbon. And so bourbon drinkers could talk about the local pubs and

...