Welcome to Let It Be Easy with Susie Moore.

When I worked in the tech sector for over a decade,

there was one thing that I learned,

and it has been so valuable to me

as I practice this, as I implement this, as I'm aware of what's always going on around me, and it's this, right?

It's the ability to not resist and to embrace and welcome change.

So in my career I was working in the online advertising industry and typically a lot of

advertising dollars up until you know the last 10 or 10 20 years the past couple of

decades the advertising revenue has been going towards

television, magazine, newspapers, also outdoor advertising. There may be a couple of others too,

but for the sake of brevity you can understand that historically

Advertisers big ones right like Verizon like American Express like Toyota

They would put all of their money into TV commercials, into magazine placements, and even

newspaper placements, right? And then of course, with all attention, eyeballs, massive online growth, the advertising dollars migrate to the internet world, right?

And that's where I was working.

And the last start up that I worked for was purchased by AOL, which even as an online business still had dial-up internet.

It was known as an older brand.

And when the company that I worked for the startup which sold, and I'll keep this very simple, it was programmatic video software meaning pre-roll and post-roll ads, essentially, when we were acquired by AOL, a lot of AOL people

like felt a bit threatened right by these new tech people who were working in something that

was pretty disruptive.

And we've noticed over the years it always makes me sad. Newspapers shut down, right?

Magazines were used to know and love and subscribe to.

...