DO YOU HAVE WHAT IT TAKES TO BECOME #1 IN SALES
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 18 February 2026
β±οΈ 40 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
Summary
Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
FAQ:
- 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
- OFFICE HOURS EVERYΒ OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
- UNLIMITED 1-ON-1'SΒ ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
- FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
- ALL CONTENT IS VIDEO BASED AND SELF PACED
- I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
- YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
Β
Email me additional questions: briangburns@me.com
Β
Β
β SAMPLE EMAIL TO EXPENSE THE COURSE
MGR,
Β
I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
Β
They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and
would like your help in expensing the course.
Β
It would pay for itself if I closed only one new deal of $X value.
Β
Please let me know by Friday if I can move forward with this 1 year course.
Β
Thanks,
ME
Here are some student interviews from the courses:Β
Β
Β
ββββββββββββββββββββββββββββββββββββ
Audible 30 day Free Trial:
http://www.audibletrial.com/BrutalTruth
Β
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Today we got a great interview, a very senior guy who's done really well, got into sales |
| 0:06.5 | different than some people. Most of us, we try and get into it because it pays well. And we |
| 0:14.3 | see a future there. Sometimes we get pulled into it. Today we're going to be talking about |
| 0:19.0 | how you can really connect with people. How can you |
| 0:25.2 | prioritize the deals that you have, the opportunities in front of you? Because today, |
| 0:31.8 | it's very different. You know, it used to be about the ones that came to us or the ones we know the best. |
| 0:40.0 | Today we open up our computer and it's just full of distractions, but in there are some needles in the haystack. |
| 0:49.2 | And we've been taught for years that it's all about numbers and just go hunt and try and find |
| 0:58.2 | that needle. |
| 0:59.2 | Instead, what we should be doing today is where's that needle most likely to be? |
| 1:05.5 | When's the best time to get it? |
| 1:08.1 | Why this place over another? It's called judgment and it really should be a superpower, |
| 1:14.9 | one that takes a lot less time than it currently does to develop. Something you have to work on, |
| 1:21.0 | but once you have it, it's always there. Let's get into the interview. I'll sum it up at the end. |
| 1:28.8 | Hey, Steve, thanks for joining us today as way. Getting started. Give us a little background on |
| 1:32.2 | yourself. Okay. I've been in corporate sales, basically capital equipment for over 40 years. |
| 1:42.5 | And I've had the privilege before that of running small and large businesses. |
| 1:47.8 | And what was the motivation to get into sales? |
| 1:51.7 | Well, after having 100 people work for me and the attending issues that go along with that, |
| 1:59.4 | I thought it would be a good opportunity to take some of the |
| 2:03.2 | experience that I had and leverage those into providing solutions for |
| 2:08.6 | people out on the street. And it's been very, very, very pleasant. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Brian Burns, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Brian Burns and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright Β© Tapesearch 2026.

