DO YOU HAVE THIS SUPERPOWER???
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 • 1.2K Ratings
🗓️ 16 March 2026
⏱️ 45 minutes
🧾️ Download transcript
Summary
Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
FAQ:
- 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
- OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
- UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
- FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
- ALL CONTENT IS VIDEO BASED AND SELF PACED
- I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
- YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
Email me additional questions: briangburns@me.com
— SAMPLE EMAIL TO EXPENSE THE COURSE
MGR,
I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and
would like your help in expensing the course.
It would pay for itself if I closed only one new deal of $X value.
Please let me know by Friday if I can move forward with this 1 year course.
Thanks,
ME
Here are some student interviews from the courses:
————————————————————————————————————
Audible 30 day Free Trial:
http://www.audibletrial.com/BrutalTruth
Transcript
Click on a timestamp to play from that location
| 0:00.0 | One of the things that we need in sales that takes a while to develop, but if we focus on it, |
| 0:07.5 | can be cut short dramatically. And that's judgment. Judgment is getting kind of an internal |
| 0:15.0 | feeling about what is most important, what is going to happen next. How is this going to turn out? |
| 0:22.7 | And it can be based off of your experience of things that looked and felt and sounded much like |
| 0:29.2 | this before. Or you can kind of talk it over with other people. Look for signals. Look for signs. |
| 0:40.7 | What is your sense about people? |
| 0:47.3 | And if you spend time developing this, this will save you an enormous amount of time. |
| 0:53.9 | In prospecting, we get it all the time. Is it worth spending time on this type of account or that type of account? When you talk to |
| 0:56.0 | somebody, did you sense some interest, some curiosity, some urgency about doing something? |
| 1:02.8 | If you take notes and you look and you compare and you ask yourself, am I hearing what I want |
| 1:08.8 | to hear or am I hearing what is really being said, |
| 1:13.2 | what is really being meant? Are there actions consistent with their words? Are they overly |
| 1:21.3 | enthusiastic or am I overly enthusiastic? This is what we're going to be talking about today. I think you're |
| 1:27.7 | really going to enjoy this. This is something I really build into both start the conversation |
| 1:33.2 | and winning the complex sale. So whatever problem you're facing in sales, whether your |
| 1:41.3 | pipeline is too thin or your deals are taking too long and getting |
| 1:45.5 | minimized. Those are the courses for you. Check them out at B2Brevenue.com. Here we go. |
| 1:54.6 | Hey, Michael, thanks for joining us today as well. You're getting started. Give us a little |
| 1:57.4 | background on yourself. Yeah, absolutely. So dallas texas many years in in sales uh obviously sales management ownership and companies scaling organizations and uh you know it's interesting how how this all came about was just one of my uh old employees that said i was the best sales guy and taught him everything he knew. |
| 2:18.6 | So I was excited about that. |
| 2:20.3 | And it's fun how you can impact people in their careers and their lives. |
| 2:24.8 | And that's what makes this worth doing, to be honest. |
... |
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