Do you have cultural alignment? Episode 78 with The Real Brad Lea (TRBL). Guest: Jay Doran.
Dropping Bombs
Brad Lea
4.9 • 2.3K Ratings
🗓️ 5 June 2018
⏱️ 66 minutes
🧾️ Download transcript
Summary
Every company has culture, but more importantly, is it the right culture?
Jay and Brad talk about cultural alignment and what it does for turnover, profitability and overall success of the company.
Here's just some advice from Jay Doran, the culture coach: Write down your values, lead your people by example and train them.
Transcript
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| 0:00.0 | Listen up or run |
| 0:07.0 | From the people who have access to the people who need the real |
| 0:14.0 | Bradley is dropping |
| 0:23.0 | What it is Bradley back again with another episode of dropping bombs today in the studio |
| 0:28.0 | I've got an interesting fellow Jay Durand what's happening? Well better than most |
| 0:37.0 | I'm dropping bombs I have to say I understand the the branding because when we had a meeting yesterday |
| 0:46.0 | There was there was about 13 quotes that I wish I wrote down that you dropped like sayings and monsters and well you know a lot of those are just off the cuff |
| 0:55.0 | So well someone's got to be writing them down you know I wish someone did because a lot of times I'm thinking damn that was a good one |
| 1:04.0 | What was the best one you can't even remember one you know it's funny well now I got it someone else's quote |
| 1:09.0 | It doesn't matter what you say what matters is how you make people feel my angelo |
| 1:14.0 | Nice to you made me feel some type of way I remember it and now I'm marketing you exactly so yeah we got to get some a scribe |
| 1:21.0 | You know Thomas Aquinas out of Aquinas he wrote a lot on hundreds of years ago on religious study he had five |
| 1:28.0 | Scribes he wrote like 20 million books you need a scribe I do need a scribe |
| 1:33.0 | Hey Thomas Aquina I can't say that right but anyway so you are a culture expert culture coach culture the culture coach I think we need one in here |
| 1:42.0 | Every family every organization every nation maybe the planet needs one why is culture important to a company |
| 1:49.0 | If you're an entrepreneur out there hustling I love why would culture be a you know something that you would focus on |
| 1:57.0 | Let's look at time there's only so many hours in a day yeah in a week and a month and let's look at a business |
| 2:06.0 | It's a vision to a solution of a problem of the founder first the profit is the margin in between what it costs to solve it and what comes in |
| 2:16.0 | So based on that definition of a business it starts with the founders vision to a solution of a problem well if there's only so much time |
| 2:24.0 | Other humans that don't believe what the founder believes not only have to work for the founder but have to work with the founder |
| 2:36.0 | Yeah once the founder sells those humans those customers that were consumers on the product now they have a duty to fulfill the product to solve the problem once they become successful enough they got no time |
| 2:52.0 | So in the process of that there are other customers as a leader so their employees is like this is this a long way of saying you need culture because you have to hire people and when you hire people |
... |
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