4.6 • 2.7K Ratings
🗓️ 23 January 2019
⏱️ 47 minutes
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0:00.0 | When you drive a Chevy electric vehicle, you're getting more than a way to get from point A to point B. |
0:06.0 | You're saying goodbye to gas stations and how low to open roads. |
0:09.0 | With the growing network of public charging stations, you'll be able to charge your EV while you shop, work, or do whatever you want to be doing with your time. |
0:17.0 | Chevy is making EVs for everyone, everywhere. |
0:20.0 | Go to chevrelay.com slash electric to learn more. |
0:31.0 | Welcome to Switched on Pop. I'm musicologist Nate Sloan and I'm a songwriter, Charlie Harding. |
0:45.0 | And we have a very special guest with us today, the author of a recent article in pitchfork called How Auto-Tune |
0:55.0 | revolutionized the sound of popular music, do you mind introducing yourself? |
0:58.0 | Hi, it's Simon Reynolds here. |
1:00.0 | We have Simon Reynolds in the studio and we're so excited to go through this incredibly in depth. |
1:08.0 | Probably the most encyclopedic thing that's been written on auto-tune up to this point. |
1:13.0 | And it's great for us because this is I think a feature of pop music that is so ubiquitous that maybe we've never really actually paused to delve into it. |
1:22.0 | So now here's our chance to begin. |
1:25.0 | We have to go back two decades to the birth of auto-tune, which was of course in shares 1998 single believe. |
1:53.0 | Is it crazy that what I hear in that is the producers of Britney Spears' Toxic probably took that little guitar line. |
2:02.0 | No, I don't think you're crazy. I think the song is a or source for so much pop music to follow. |
2:09.0 | That's all over here. |
2:11.0 | So Simon, even though this was maybe the first use of auto-tune in a pop single, the producers of this song did not want to disclose that fact. |
2:19.0 | Can you tell us more about that? |
2:21.0 | We put out a story that it was a certain brand of vocoder pedal that they were using. |
2:26.0 | And I don't know if it was the very first time it was certainly the first time anyone used auto-tune in a blatant way. |
2:32.0 | It had been around maybe on the market for a year and people used it in the way it was meant to be done, which was to sort of imperceptibly correct errors in singing. |
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