Do White Papers and Webinars Still Work? #2299

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 5 December 2022

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach to using them in the near future. If you want to hear about how to make the most of their potential, and which you should focus on, tune in! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Do White Papers and Webinars Still Work? [00:24] Explaining exactly what white papers and webinars are. [01:30] Good content works; why this rule applies to white papers and webinars. [02:08] Reasons that webinars have worked well for us. [03:10] Getting specific to boost revenue. [03:32] That’s it for today! [03:37] Go to https://www.marketingschool.io for more resources. Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:18.1	We got a special message from our sponsor.
0:22.8	If you want to rank higher on Google, you got to look at your paid speed time.
0:27.3	The faster your website loads, the better off you are.
0:30.1	With Google's Corvital update, that makes it super, super important to optimize your
0:34.1	site for low time.
0:36.3	And one easy way to do it is use the host that Eric and I use, DreamHouse.
0:40.8	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:45.7	improve your low time.
0:47.7	I want to take a second to tell you about my podcast co-hosts agency, so NP digital.
0:53.5	So Neil Patel digital, what they do is they do a whole host of marketing services and
0:59.4	they are global.
1:00.4	They're worldwide.
1:01.4	They have SMB services as well.
1:03.2	They have mid-market to enterprise services as well.
1:06.4	They cover the entire gamut.
1:07.4	So you can just go to mpdigital.com to learn more about it and now back to the episode.
1:14.0	All right, guys, before we start, we got a special message from our sponsor.
1:19.8	If you want to rank higher on Google, you got to look at your page speed time.
	...

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