Everything that we do here is to make more money.

If you charge low prices, your product will be perceived as low value, increase your prices,

and you will not only make more money, but people will actually use your product and value it more.

This is pricing psychology that few understand.

Here's how Steve Jobs thought about it.

Our goal is to make the best personal computers in the world and to make products we are proud to

sell. What we don't realize mostly is that pricing is the ultimate growth lever. Yet most small

businesses fail to pay attention to it. And if they do, they tend to underprice out of fear.

The reality, get it wrong. You'll hate your customers. Get it right. And you can help yourself

build a profitable, resilient business that

customers respect and pay for. So today I'm going to go through how do you price your business better?

Your action steps are going to be these. Hello and welcome with the Big Deal podcast. I'm

Cody Sanchez and this week we're doing something a little different. If you've ever asked why do you make these videos?

Well, I own a portfolio of businesses and we invest in small businesses across the country

and we invest in the infrastructure and technology of the companies that build our small

businesses.

So part of the reason why I am doing these episodes now on Build is so that you may one day partner with us.

Maybe you let us invest in your company.

Maybe we grow alongside you.

Maybe you even sell your company to us.

So I hope you make more money.

I hope you build in your community.

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