Automation is to your time, what compounding interest is to your money.

If you have ever wanted to grow on social media, to be seen as an expert in what you do,

to leverage audience to make more money, to get more sales, and to figure out how the biggest names in the world actually got there,

this interview is for you. This is an interview with

Rory Vaden, who is a multiple times New York Times bestselling author himself. And he has created,

what I would say, is the formula for growing online, growing audience, and then figuring out

how do you make more money in your business and your life once you become an expert?

When you have a genuine passion for helping other people, and if you can obsess about it, the way that Dave's obsessed about getting people out of debt, the way that Lewis obsesses about helping people overcome self-doubt, your world starts to change and you start to change the world of people around you.

You have a lot of systems and ideas for how you get people to think in frameworks.

Think about it like a rocket. Your personal brand should be the sort of side boosters that you use to get the business off the ground.

But then once you get it launched out into space, then your personal brand falls off and the

business can just sort of follow a trajectory and live on without you. Interesting. The best form of

marketing in the world is a... This is the Big Deal podcast and I'm Cody Sanchez. This interview is

really interesting. It's hyper tactical if you don't want to learn about how to make more money online and you don't want to learn about how to grow online, you're going to hate this interview. But if you do like that, I would sit down, grab a pen, listen up, maybe listen to it twice because this man has not only done this for himself but for many,

many others. Without further ado, I want to bring you my dear friend Rory and I want to get into it.

So when I was thinking about writing my book and then I was thinking about marketing my book,

there was sort of one human I called all the time, which was you. And we talked about, man,

you know, how do I get on the right stages?

How do I make this go really viral? You know, who are the people that are behind sort of the

biggest names in the world? And your name obviously came up. And we've shared many a stage now

across the country. But, you know, today, I thought we could start. By the way, that book went in New York Times bestseller, baby. It did. It sure did. And you said we were going to, too. I was like, I don't know. Is it?

It was awesome. I'm proud of you, dude. Well, thanks. You helped a lot. We, many a late night text, and we were

...