Do This Before Black Friday and Cyber Monday #1911

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 9 November 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1911, Neil and Eric talk about what to do before Black Friday and Cyber Monday. The days, weeks, and months leading up to Black Friday and Cyber Monday, is a crucial time of preparation. We discuss some of the best ways to prime your contact list for your upcoming deals, as well as how to do rigorous testing to make sure your site can handle the holiday traffic. To learn more about what you should be doing in preparation, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Do This Before Black Friday and Cyber Monday. [00:30] Why incorporating upsells and downsells are essential. [01:41] Prime your contact list to anticipate your Black Friday and Cyber Monday deals through your various marketing channels like high-volume emails, blogs, or texts. [02:25] Remember to take into account worldwide supply chain issues. [03:00] Why it’s important to do rigorous testing of your site leading up to these holidays. [04:12] That’s it for today! [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Quicksprout KanBan Box Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right, guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use, Dreamhost.
0:42.2	So just go to Dreamhost or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	Today, we are going to talk about what to do before Black Friday and Cyber Monday.
0:56.8	So this is still a couple of weeks out now, and we want to do a good job of preparing
1:00.4	you for the avalanche.
1:03.3	The big thing that you need to do is add in upsells and downsells.
1:07.6	What paid advertising is more expensive than it ever has been before.
1:12.1	Marketing is getting more expensive, whether it's for SEO or content marketing, labor is
1:16.5	becoming more expensive.
1:18.2	You need to have the upsells and downsells.
1:20.2	It's one of the best ways to make the numbers work out, especially if you're doing deals
1:24.0	and promotions and you may lose some money on some of the products.
	...

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