Hi everyone I'm Rose Marie Miller here with Robert Colt a professor at Michigan State University of

Maritis here to tell us all about Super Bowl advertising.

Thank you so much for joining me today, Robert.

Well, thank you, Rosemary.

It's going to be a great year for Super Bowl ads.

I imagine it will be especially with Taylor Swift there. I mean how will

she impact advertising? You know I think if people if they play drinking or eating games during the game every

time they take a shot of Taylor Swift someone should take a shot or a bite of a chip

or something they will be full by the end of the game.

I will be full. Well can you discuss the impact of Super Bowl ads on brand visibility and

recognition? Well, Super Bowl Sunday is like Oscar Night is to the film industry.

It is the biggest advertising day of the year. The best ads, the most creative, biggest cost productions, celebrities, animals. They all come out to create the best ads of the year and they really do drive

sales for a lot of products during the year.

So people always ask me,

is it a good return on investment

to spend $30 million, to spend $7 million

for a 30 second spot?

The answer is easy.

Yes, it pays off.

It pays off in sales.

It pays off in image and branding and big companies do it because it works.

So could Super Bowl ads ultimately end up harming a company in any way.

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