Do Podcast Ads Actually Work? | Ep. #1301

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 22 February 2020

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1301, we discuss whether podcast ads actually work! Advertising placements on podcasts are typically hard to track and there are definitely scenarios in which you will struggle to see results. The main lesson here is to find a platform and audience that suits your offer. Tune in to hear about clever ways to get your name out there. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Do Podcast Ads Actually Work? [00:34] What podcast ads are and why most do not work. [01:23] The key to podcast ads: relevant content to the platform. [02:01] Some examples of top brands who advertise on podcasts. [03:20] Consider creating your own podcast as a means of advertising! [03:42] Different spots to monetize and making these relatable. [04:12] That's it! [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Top Brands Advertising on Podcasts Squarespace Rocket Mortgage ZipRecruiter CashApp Stamps Audible Casper DreamHost Tim Ferriss Joe Rogan Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.3	instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.2	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today we're going to talk about if
0:57.3	podcast ads actually work. So what are podcast ads Neil and what do you actually think?
1:03.5	Sure, so podcast ads typically are someone inserting an ad into a podcast.
1:08.7	Like us.
1:09.7	Yeah, like us.
1:10.7	And here's the thing, you see a lot of ads in podcasts, most of them, they do not work. The reason they do not work is the
1:18.5	audience isn't very relevant. If you're going after a relevant audience, you're going to notice two things. You'll get some
	...

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