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CrowdScience

Do multiple choice questions make us biased?

CrowdScience

BBC

Science

4.81K Ratings

🗓️ 6 February 2026

⏱️ 30 minutes

🧾️ Download transcript

Summary

CrowdScience listener Griffith in Ghana, isn’t JUST a CrowdScience listener. He’s also a listener to our sister show on the World Service, Unexpected Elements. But he’s noticed something funny.

In the weekly Unexpected Elements multiple-choice quiz, the answer is almost NEVER ‘a’. It’s nearly always ‘b’, or ‘c’. Why is this? When we set the quiz, why are we so reluctant to choose option ‘a’?

His question leads presenter Alex Lathbridge on a journey into the murky depths of our brain, where he discovers the cognitive biases which so often trip us up in games of chance, or probability. Your brain might be a marvellous machine when it comes to figuring out how to understand the world, but sometimes, in the name of efficiency, it takes clever little short-cuts to the answer.

This pragmatic approach to problem solving helps us manage an incredibly complicated world. But occasionally, especially when it comes to mathematics, chance, and probability, it leads us in the wrong direction. With the help of mathematician Kit Yates from the University of Bath in the UK, and some rather stale sweets, Alex will be finding out how to win at games of chance.

Alex also explores the world of gaming, and gambling. Games of chance in which our intuition sometimes lets us down, and makes us choose unwisely. Rachel Croson, Professor of Economics at the University of Minnesota, USA, talks us through how the human brain can work against us.

But can knowledge of those human pitfalls help us to win? Alex hears from Maria Konnikova, who turned her research on the psychology of poker into a successful gambling career. Can we really use maths to beat our brains, and learn how to win more often?

  Presenter Alex Lathbridge

Producer Emily Knight

Editor Ben Motley

(Photo: Close up image of multiple choice question. Credit: BBC)

Transcript

Click on a timestamp to play from that location

0:00.0

BBC Sounds, Music, Radio Podcasts.

0:05.6

Oh, hello. You have chosen a BBC podcast, but before you listen to it, we thought you might like our podcast too.

0:12.1

You might. You might. It is called Sightraught with me, Nick Grimshaw.

0:15.2

And me, Annie Mack. And we talk about the week in music.

0:18.2

All the news, all the cultural happenings in the UK and beyond.

0:22.2

And great guests. And it's on BBC Sounds. Yes, where you can also enjoy lots of

0:27.1

playlists, music mixes and live radio. Everything from my six music breakfast show to Radio

0:33.2

3 Unwind. But obviously start with our podcast podcast sidetrack. Obviously. Obviously.

0:40.1

So if you like music, listen on BBC Sounds.

0:42.7

Right, which one you're picking this time?

0:44.0

Number two.

0:45.6

Okay, you're choosing number two.

0:50.8

In the office of a mathematician, I'm sat in front of a series of upturned cups,

0:53.2

all of which are carefully labelled.

0:55.4

All right, one, two, three.

0:56.8

I'm going to pick number three.

1:00.6

I'm here to learn about the mathematics of probability,

1:03.2

but there's been a slight deviation.

1:04.8

Another sweet!

1:06.6

I'm trying to win sweets.

1:07.1

Aw. You chose the right one first that time, so no sweet for you. Sweet for me that time.

1:12.1

Honestly, if maths at school had been like this, I think I'd have been top set and ended

...

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