Do Indian women own 11% of the world?s gold?
More or Less: Behind the Stats
BBC
4.6 • 3.5K Ratings
🗓️ 4 November 2023
⏱️ 10 minutes
🧾️ Download transcript
Summary
The cultural importance of gold in India as a symbol of wealth, prosperity and safety is well known ? but how much do Indians actually own? Reporter Perisha Kudhail looks at a widely circulated claim about Indian women owning 11% of the world?s gold, with the help of Delhi based journalist Mridu Bhandari and Joshua Saul, CEO of the Pure Gold Company. Presenter: Ben Carter Reporter and Producer: Perisha Kudhail Series Producer: Jon Bithrey Editor: Richard Vadon Sound Engineer: James Beard
(Image: A saleswoman shows gold bangles to a customer at a jewellery showroom in Kolkata. Credit: Reuters/Rupak De Chowdhuri/File Photo)
Transcript
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| 0:00.0 | Why do some big successful brands go bust? |
| 0:05.0 | Toast is back for a new series, taking a look at the decisions that often left investors burnt. |
| 0:11.0 | I'm Sean Farrington, a BBC business journalist. I'll be hearing about the hype. |
| 0:15.0 | They're going to do the deal that makes them the most money at that point of time. |
| 0:19.0 | And I'm picking what went wrong, talking to |
| 0:22.1 | owners and employees to ask, what can we learn? It was being undercut by similar rivals. It just |
| 0:28.9 | couldn't survive. Toast. Listen first on BBC Sounds. Thank you for downloading the more or less |
| 0:36.0 | podcast. We're your weekly guide to the numbers in the news and in life, and I'm Ben Carter. |
| 0:45.7 | From the crown jewels of royalty to the world-famous Golden Temple in India, |
| 0:51.2 | gold has awed people across the globe for thousands of years, and the purchase of the |
| 0:56.4 | valuable metal doesn't seem to be losing popularity. Historically, gold has played a huge |
| 1:02.0 | role in the global financial system, whether it's in the form of jewellery, a raw material, |
| 1:07.0 | or my favourite, a big gold bar. |
| 1:16.5 | But is this statement that has been circulating widely across different social media platforms true? |
| 1:21.3 | Did you know that Indian women hold 11% of the entire world's gold? |
| 1:26.0 | Our 24-carat correspondent Parisha Kudale is here to tell us more. |
| 1:26.7 | Hi, Parisha. |
| 1:27.4 | Hi, Ben. It's evident that gold is a big |
| 1:29.7 | part of the investment and gifting culture in India and I can say from my own family's experience |
| 1:35.3 | that this is mirrored within the South Asian diaspora's across the world. But what about |
| 1:40.7 | this specific statistic? Do Indian women really own 11% of the entire world's gold? |
| 1:48.0 | Before we take a deeper dive, let's hear how popular the purchase of gold is in India. |
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