Do Epic Stuff & Then Talk About It | Ep 960

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 22 October 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

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0:00.0	The first step in all this stuff is like, do epic stuff, and then step two is talk about it.
0:04.7	And that is fundamentally how you provide value. And so when you're providing value in any domain,
0:08.9	I want to build my personal brand. Like, your personal brand will be built on the amount of value
0:13.0	you can provide other people. You can get whatever you want in life as long as you help enough
0:16.5	other people get what they want. So now we shall begin the hottest of Hermosie Hotlights.
0:25.7	All right, rock and roll.
0:26.5	Tell me about the business.
0:28.0	All right.
0:28.6	We are a $1.2 million pool service and repair company in Raleigh, North Carolina.
0:35.9	Rock and roll.
0:36.7	What's profit?
0:41.3	About 50K after $1. that owner's salaries. So 200 all in? Yeah, yeah, 195. Yeah, right around them. Cool, that's fine. Okay,
0:49.0	200K, bottom line. All right, what's the, what's the membership price? What's turn?
0:54.8	We're about, it depends, but average is about $4,500 a year per client. And we're only recurring.
1:04.1	What's churn? Yeah.
1:05.9	Oh, turn. We lost about 12 people this year, so 12 divided by 176, whatever that is 12.
1:12.4	Yeah, okay.
1:12.9	So you have 93% retention annually.
1:14.5	Okay, great.
1:15.0	So it turns not an issue.
1:16.2	Fantastic.
1:16.8	All right.
	...

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