Do celebrity endorsements matter? A look at the role of pop stars in modern politics
PBS News Hour - Segments
PBS NewsHour
4.1 • 1K Ratings
🗓️ 15 September 2024
⏱️ 8 minutes
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| 0:00.0 | Pop culture and politics have a history of crossover and these intersections |
| 0:05.1 | take on new significance during an election year when campaigns jockey for |
| 0:09.2 | endorsements from the entertainment industry's biggest stars hoping their candidate |
| 0:13.4 | will latch on to mainstream pop momentum. This summer it was the fluorescent |
| 0:18.6 | Kamala is Brat phenomenon a meme started by British singer Charlie XCX on social media, and then echoed by the |
| 0:26.7 | Harris campaign and voters across platforms. |
| 0:30.2 | A hundred years earlier, when viral was not a good thing, a different kind of celebrity endorsed the country's 29th president, Warren G Harding. |
| 0:39.4 | Vaudeville movie star and singer Al Jolen wrote a song especially for him. |
| 0:44.8 | Harding, you're the man for us. |
| 0:47.0 | And Mr Harding, we've selected you. |
| 0:51.3 | So it's Hardingy lead the GOP. |
| 0:56.0 | The idea hit and by 1960 another superstar Frank Sinatra sang of his high hopes for a John F. Kennedy presidency. |
| 1:04.5 | Everyone is voting for Jack because he's got what all the rest lack. |
| 1:11.2 | Sinatra's rat pack mate Sammy Davis Jr. threw his weight behind Richard |
| 1:15.9 | Nixon and the celebrity role was locked in. Boxing legend Mohammed Ali endorsed Ronald Reagan, a celebrity actor in his own right. |
| 1:24.4 | In 2008, it was Oprah, a beloved multimedia icon making her first political |
| 1:30.9 | endorsement for Barack Obama. |
| 1:32.8 | You ready to run for Hillary? |
| 1:35.1 | Eight years later, pop stars Katie Perry and Demi Lovato backed Hillary Clinton. |
| 1:40.6 | The 2024 presidential race is no different. |
| 1:44.0 | On the last night of the Republican Convention in Milwaukee, singer Kid Rock kicked off a big name lineup. |
| 1:49.9 | A few minutes later, retired wrestler Hulk Hogan ripped off his shirt to reveal a Trump Vance |
... |
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