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Founder's Journal

Do Bugs Get The Credit For Pokémon?

Founder's Journal

Morning Brew

Entrepreneurship, Careers, Business

4.81.1K Ratings

🗓️ 4 August 2023

⏱️ 14 minutes

🧾️ Download transcript

Summary

Episode 24: Alex Lieberman (@businessbarista) does his temperature for the week where he shares what went well, what didn’t, and what he learned. Multimedia has grown tremendously at Morning Brew and Alex celebrates the big steps it’s taken. Social media is a constant distraction — that’s why Alex is hiring a productivity coach. Alex learns the origins of how the idea of Pokémon turned into a $100 billion business Timestamps: (01:21): Getting over the multimedia hump (04:41): Hitting revenue target at Storyarb (09:02): Social media distracts (10:10): Pokemon’s origins (12:16): The halo effect Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about Shopify here: https://shopify.com/crazyones Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

What's up, everyone? Welcome back to another episode of Founders Journal. I'm Alex Lieberman,

0:05.0

co-founder and executive chairman of Morning Brew. With the return of Founders Journal,

0:10.0

I have a few principles I want to lay out up front. First principle, create shit that helps

0:14.4

increase the odds of entrepreneur's success. Second principle, connect with my audience as much

0:20.0

as possible. So shoot me an email at Alex at Morning Brew.com, say what up, introduce yourself,

0:25.1

and let's have a conversation. Third principle, I'm going to be trying a lot of different formats.

0:30.9

I'm going to see what resonates most with you. I will do more of what you like and less of what you

0:34.8

don't like. And with that, I am bringing back a format that everyone loved the first two times

0:40.4

around. It is called Temperature Check. And basically, you can think of Temperature Check as a true

0:46.5

journal style episode where I sat down at the end of last week and I wrote a simple journal prompt

0:52.3

at the top of my notebook. And that prompt said, Alex, time for a Temperature Check. What went

0:57.4

well this week? What didn't go well? And what did you learn? And everything I am going to say

1:02.8

for the rest of this episode is my answer to this prompt exactly as I wrote it. I hope you enjoy.

1:09.3

Let's do this thing. Time for a Temperature Check. What went well? For the longest time,

1:23.8

we couldn't get multimedia right at Morning Brew, multimedia, meaning video, audio, social.

1:30.5

We knew that finding success was something beyond our original product, the newsletter,

1:35.4

would be a challenge. But after two years of spinning our wheels, Austin and I started feeling

1:41.2

discouraged that maybe we just weren't the company to figure it out. But in the last three months,

1:46.4

there's been a massive amount of momentum created with Morning Brew's newest line of business.

1:51.7

We launched Morning Brew's Daily News Show, which is on fire. It's literally at the top of the

1:56.0

charts in business every day. Morning Brew's Instagram had its fastest month of growth ever.

2:00.8

Morning Brew's YouTube had its first viral video ever with 435,000 views,

...

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