So, every once in a while here at the show, we talk about the importance of heritage. Knowing where

you came from, we obviously spend quite a bit of time talking about history, but we have it really

launched into what it would look like to find your own personal history, your ancestry, what is the

the lineage and some things that have been lost in our modern culture, and that certainly is one of

them. Well, my guest today is Erin Godfrey. He is the vice president of marketing at my heritage,

and we're going to be talking today about why it's important to know where you came from and the

best places and ways to find that out. Erin, welcome to the show. Thanks so much for having me.

So, this is an interesting conversation for me because as I was telling you before the show started,

I have really been avoiding, you know, ancestry.com and places like that because I'm pretty sure they're

selling my information and you got to kind of wonder where that information goes, which is something

we can get to in a moment. But I'm curious to hear your apologetic, if you will, for why it's so

important and so foundational that we kind of know where we came from. So, I think it boils down

to truth. Everybody wants to know their truth. They want to know what's made them who they are,

and one of the ways people can explore that is by understanding where they come from,

looking into their past, looking into their family story. So, if you want to know maybe you're a

biking. Exactly. And now, this is something that used to be very, very difficult to do. You would

have to travel the world, interview relatives, knock on the door of an old archive and see if they

had records for you. And what my heritage has done is make it easy for anybody to do this from the

comfort of their own home. Just a few taps away. You'd be able to discover your roots and more.

Wow. And have you done this for yourself? I'm assuming you have. So, let me hear it. What's the scoop

on you, Aaron Godfrey? You're not Spanish. I'm not Spanish. And it's a big shock. 98% Ashkenazi Jewish.

Not the biggest variety in my mix, but I found fascinating things in the family tree. You see,

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