Man, everybody's had it, huh?

Look, I don't mean to...

Pok or prod.

There's just like nobody who's still into this.

Right? Right?

Hello? Good morning to you. Good Monday morning. I'm Dan Kovachovich of D.K.

Pittsburgh Sports and this is the tattered remains of daily shot of Steelers. It comes your way

bright and early every weekday. If you're into hockey and or baseball, you've always got options

because I do offer daily

shots of penguins and pirates in the same place that you found this.

Yikes!

I remember a few years ago when the Steelers made the AFC championship game against

the Patriots.

This is a totally true story.

And the Steelers had themselves a nice little run.

And we have ways at our company, D.K. Pittsburgh Sports, of tracking, interest, you know, mood.

And within that one thing that we've uncovered, and this won't exactly astonish you,

is that hope is what sells. If you have hope

for your team in any capacity, you're going to be infinitely more likely as a fan, or in our case,

as a consumer, to invest in that, whether that's emotionally or financially, whatever. Which is why,

for example, prospect things sell and NFL draft things sell in the world of

football, because everyone and everything represents hope.

...