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The Art of Online Business

DIY Facebook and Instagram Ads or Hire It Out? Here’s How to Decide

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Entrepreneurship, Business, Youtube, Online Business, Podcasting, Online Marketing, Marketing, Team Building, Business Scaling, Facebook Ads, Outsourcing, Social Media, Evergreen Sales Funnels, Productivity

4.8821 Ratings

🗓️ 11 April 2025

⏱️ 9 minutes

🧾️ Download transcript

Summary

You're probably wondering, when is it a good idea to manage your own Facebook and Instagram ads and when it's better to bring in a pro? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Jamie and I talk about the real costs—both in money and time—of handling ads yourself and how to know if your business is ready for an ad manager. It’s all about making the best use of your time and focusin...

Transcript

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0:00.0

Not everyone needs a Facebook and Instagram ad manager, but you're probably wondering,

0:05.5

Hey, Cuejo, I went through the criteria. I can run ads now, but how long do I have to run my

0:10.5

own ads versus when is it a good time? To hire out ads management to somebody like you, me,

0:17.0

are you? Me. Jail me? Me? Either of us. She has her clients who love her. I have my clients who love me.

0:23.6

So we're going to break it down in this episode.

0:25.6

Talk about the phases like you kind of go through where you're running your own ads and that's great.

0:30.6

Plus how to do so without spending so much time on ads.

0:33.6

And then at what point in your business it makes sense to hire out for a Facebook and

0:39.0

Instagram ad manager right so there's two two different things you want to look at here so

0:43.8

to determine if you are actually ready for an ads manager so number one obviously your

0:49.5

revenue and your profit so can your business comfortably afford that ad manager monthly fee? Hiring an

0:56.8

expert usually starts at 1,500 to 2,500 a month somewhere in that range. If that is a stretch for you,

1:03.0

then you're better off learning how to run your own ads at least for right now. Right. And then

1:08.0

the second thing you want to ask yourself is, okay, I can afford it, but also

1:12.3

what's the value of my time?

1:14.7

What is your time worth?

1:15.7

If your business is pulling in 125 to 150K per year, then you might just be at that tipping

1:22.0

point where running your own as is just really taking away from your zone of genius, right? Those higher value

1:28.6

tasks that only you can do creating offers, partnerships, selling, all those things that you do

1:34.2

best in your business and running ads is kind of like that nitty gritty thing that's pulling

1:38.8

you away from doing those higher level. Sure. And we all struggle with this as business owners because we came up or brought

1:46.8

the business up wearing all of the hats, you know, from copywriting to email strategy, to

...

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