Hello, I'm Ian Stirling and I'm with one of McCain's farmers who grow their potatoes hang on these are odd-looking potatoes

That's kale Ian. You do know you need potato to make chips, right?

Yes, but we don't just grow potatoes. We actually rotate different crops to help keep the soil healthy. So we eat McCain chips

I'm helping do some good. Exactly. Yeah, you're supporting the move to regenerative farming

By the way, I do know the difference between kale and potatoes

Of course you do.

McCain, let's all chip in.

I mean Stirling and today I'm at a McCain potato field being chased by a massive war

It's just a lady bird Ian. Well, it had a real war spanner, Jay. Why are they here? Well, we plot wildflowers to help encourage wildlife

Like birds and insects. So we eat McCain chips. I'm helping do some good. Yeah, exactly. You're supporting the move to regenerative farming

Okay, this time. It's definitely a war. My life's in danger

Ian, that's a butterfly. McCain, let's all chip in

Right now at 1410 Fifth Avenue in Phoenix City, Alabama

There's a drab two-story brick building that looks like it could be vacant

There's no sign out front

By looking closely there's only a vague suggestion of a small business that might be inside

The front of the building which faces the street features bricks that are almost orange on the first floor

And pale yellow on the second floor

There's an alley next to the building that separates it from a block of small businesses

In the summer of 1954 the two-toned brick building looked very different

It was called the culture building and on the ground floor next to the alley. There was a women's clothing store

Elsewhere in the building there was office space

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