Many of you who have been around a little while, remember Sam and Louisa Ayub, who served as the

chief financial officer of Coca-Cola for many years. Most often, when he asks you for something,

he would ask it in such a way that you could never say no. He developed that. Somebody asked him, was that something he

developed in the Middle East? He said, no, I learned it in New York. So Sam comes into my house

one day and bangs on the table and he said, we are going fishing. I said, we're doing what?

He said, we're going fishing. I said, we're doing what? He said, we're going fishing. And immediately in my head, I mean, all I know about fishing is that people with loads of time and patience

and know how, I guess, because all I see them standing there for hours, you know, fishing.

That's my idea of fishing.

And I said, Sam, but I realize, of course, there's no use trying even, although I did try,

but he was not going to take no for an answer.

Well, finally I said, Sam, where are we going fishing?

He said, Canada.

Canada?

Sam, I don't have this kind of time.

I'm under time prayer.

He said, I'm a trustee, and I'm giving you time off.

I said, all right.

Finally, he walked out the door and he said,

see you 5 o'clock on Tuesday, whatever the day was, at the airport, flight such as such.

Don't worry about anything else, just bring your clothes. I've never fished before in my life.

I know nothing about fishing. I tried to explain that to him. I said, do you understand that

I never fit? Now, I don't care. Just show up. So I showed up. We flew to Minneapolis, and from there we drove 300 miles into Canada, in the Canadian border. I was very apprehensive. I mean, I cannot tell you, I just felt it was just going to be a futile trip.

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