Okay, take three, but we made it.

626, Monday, May 11th.

This is Alex Lieberman, the co-founder and CEO of Morning Brew.

As always, my friend and producer, my confidant, Josh Kaplan is here to guide us through the episode.

Today we talk about being distracted and how to be indestractable.

We talk about Morning Brew's second educational course as well as the ways in which you can set up your office where people feel like permission to be less distracted.

I hope you enjoy.

Third time is the charm.

You're just telling me about a book you were reading today during work.

Tell me more.

Well, I was saying it's kind of ironic because I felt like today was a pretty productive day,

but I don't think most people, including myself, would say that spending a lot of your day reading a book

is a productive thing.

I think all of us have preconceived notions of what productivity means.

And I think at the end of the day,

the way I'm starting to define productivity

is as long as you are able to set your priorities for the day or for the week and then you set up your schedule in a way that gives the right amount of time to each of those

priorities and you do the things you say you're going to do, to me that is

productive. Anyway, the book I was reading is this book by Nereal.

He is the author of Hooked, which is about building having,

forming, habit-forming products,

but I was reading the book Indistractable.

...