Disrupting the Beauty Industry: Finding Gaps of Opportunity with Tristan Thibodeau

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 22 May 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Tristan Thibodeau is a Forbes-featured Brand Strategist & Founder at Wild Womn Haus®.In this episode, you will learn: The importance of understanding your brand and target audience in order to make better business decisions and stand out in a saturated market. How to find gaps of opportunity in the industry and how to innovate and disrupt for the sake of equality and accessibility.The importance of maintaining a strong brand identity as a company grows and the significance of building relationships with creators and influencers. The importance of staying connected to the DNA of your brand and why you do what you do.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to your brand amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference. I am Anika Jackson and I'm thrilled to be here with
0:16.0	Tristan Thibodeau with a Forbes featured brand strategist
0:21.0	who owns an agency called Wild Woman House.
0:23.0	I love that name.
0:24.0	And I've been so exciting,
0:25.4	because I know we've been trying to have this conversation
0:27.1	for probably about six months now.
0:29.0	So I'm so glad that we finally made it happen.
0:30.8	Thank you for being here, Tristan. I mean, is that not commitment though? Six months, we've had this on the calendar for six months and here we are. I mean, I'm honored to be here. I could gab all day long about branding and marketing and so it is a pleasure to be here with you.
0:45.4	I know you specialize in beauty, you've done wellness beauty, you've done a lot of different things
0:50.8	when I look at your website and your socials and your LinkedIn.
0:55.5	What propelled you to be interested in marketing and branding in the first place?
0:59.2	Yeah, so I became an entrepreneur back in 2016. Here's a little bit of a plot twist. My academic
1:04.9	background is actually in nutrition and dietetics. So the crazy part and the part that I
1:10.6	used to have a lot of insecurity it's about, but now I'm so proud to share,
1:14.0	is that I really don't have any formal education around branding or marketing.
1:18.9	Everything that I teach and that I now work on with clients is self-taught through years of
1:24.3	entrepreneurship but then also just becoming a mentor and a student of mentors in the
1:29.9	branding and marketing space and kind of being their right hand and learning
1:33.5	everything from them and that gave me a really unique perspective on marketing and
1:38.9	branding in general. I know so many friends and so many colleagues that have a formal education in branding and marketing and they always tell me you know it gave me a really good foundation to just understand the landscape but with how fast things change and with how specialized you need to become in order to really be able to serve people on a deeper level, I hear all the time that I actually, the way that I teach,
	...

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