This episode of the Outside Podcast is brought to you by Adidas and the all new line of Terriks outdoor gear.

Now with the Zero Die fabrics.

So there's many issues surrounding the sustainability of shoe production and when we think about

materials the dye process is definitely one of the most resource intensive

processes that the shoe goes through.

This is Jessica Goddard.

I'm a color of materials designer in the footwear department for Adelasterics.

When you think of a classic pair of Adidas shoes, they're probably all white or some other bright color with that iconic three-strip logo on the side.

But what we don't really talk about is what it took to make them so white or red or whatever color they are.

It could potentially have been through two different processes.

So the first being a conventional dyeing method which of course uses heat, energy and water,

or potentially it's also been through a process of bleaching which of course uses chemicals

in order to achieve the right level of whiteness.

With a zero-dice shoe, that whole process has been eliminated.

Zero-dice shoes are made from materials in their natural color.

That's no small thing.

Dying fabrics requires heating up water,

adding dye, and then flushing that water away,

because it's dirty.

By eliminating the dyeing process, every two pounds of zero dye fabrics save a gallon of water.

And so there is a process in which it's been washed, but because that water hasn't got any dye in it, that water is able to be used again and again

like a closed loop cycle.

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