Dispatches: Knox Robinson Crafts Running Culture

Outside Podcast

Sports, Wilderness

4.4 • 2.1K Ratings

🗓️ 12 June 2018

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Knox Robinson grew up watching his dad run and went on to race track himself at a Division I college, but he was never defined by the sport. He’s more of a renaissance man. For years, he gave up athletics, studying and living in Japan, then managing rock stars and rappers in New York City. It was only as an adult—and after having a son of his own—that he returned to running, eventually co-founding a running collective called Black Roses NYC. Grounded in New York street culture, the group seeks to build community and promote physical and mental health among black men and women. In this third installment in a four-part series looking at inclusivity in outdoor communities, Outside contributor James Edward Mills talks to Robinson about his journey, and how running through diverse urban neighborhoods can be a powerful way to project a message of vitality and togetherness.

Transcript

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0:00.0	This episode of the Outside Podcast is brought to you by Adidas, and the all new line of Terex outdoor gear.
0:06.0	I think it is the best kept secret that Adidas has also an outdoor department.
0:12.0	This is Christian Zwinger, outdoor design director at Adidas, and a man with a fairly substantial cold.
0:18.0	You hear my voice is a little bit, is a little bit dark.
0:22.0	But we're going to talk with them anyway because a few years ago
0:25.1	Adidas started a big push to make their outdoor department a lot more friendly to the
0:29.1	outdoors. Cut down on wasted material, cut down on water usage during the manufacturing process.
0:35.0	And they did.
0:36.0	But Adidas is also making more fundamental changes.
0:39.0	They're changing the design of their shoes
0:41.0	to make them less resource intensive to produce.
0:44.0	And that is changing the aesthetic and it looks very intuitive.
0:49.0	So you're looking at the product and you have already the feeling,
0:52.0	okay, that is different to everything I've seen before.
0:55.1	The first thing they did on the running and hiking shoes was refine the placement of
0:59.1	the reinforcements and abrasion resistance. Some of those choices were to cut down on weight, but they also
1:04.4	mean the shoes last longer. Make a product that has a longer lifespan or a longer life cycle.
1:11.1	It is already environmental friendly.
1:14.0	The second thing they did was they started looking closely at which colors they may choose
1:18.1	in.
1:19.1	Because it turns out that different colors require different amounts of energy to produce.
1:23.6	And the most efficient thing was to just leave the materials in their natural state.
	...

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