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Marketplace All-in-One

Disney is (re)entering its video game era

Marketplace All-in-One

Marketplace

News, Business

4.51.4K Ratings

🗓️ 8 February 2024

⏱️ 7 minutes

🧾️ Download transcript

Summary

Disney announced it will take a $1.5 billion stake in Epic Games — the creator of popular game platform Fortnite — in an effort to diversify while its linear media struggles. The partnership means we can expect Epic-created games featuring Disney characters in the not-too-distant future. Plus, Federal Reserve higher-ups signal they will take their time on rate cuts and U.S. imports of Chinese goods fell last year.

Transcript

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0:00.0

The Walt Disney Company realizes video games are big after all.

0:06.0

I'm David Brancaccio. There's news Disney is partnering with Epic Games.

0:10.0

That's the creator of the popular Fort Knight video game.

0:13.0

Disney is taking a one and a half billion dollar stake in the company

0:16.3

in an effort to diversify and grow at a time when its traditional businesses think

0:21.1

linear television, old school, and films have been struggling.

0:24.7

Marketplace's Nova Safo is here with more.

0:27.0

Well, David, what you can expect in the not-too-distant future is video games made by

0:31.3

Epic featuring characters and stories from

0:33.7

Disney's various franchises including Marvel Superhero's Star Wars and

0:37.6

Avatar. Now this has the markings of Disney's deal more than 20 years ago

0:41.2

with Pixar. Disney signed up Pixar to make a bunch of animated movies and then

0:45.5

when Bob Eager was CEO, Disney bought Pixar. Now there are also a lot of differences between then and now,

0:50.8

but you can see where Eiger is dusting off of previous play.

0:55.0

And Disney shut down its own video game division back in 2016.

1:00.0

What's the attraction to that business now?

1:03.0

Well, I think you know the answer as well as I do.

1:06.0

We've been reporting video games are a big growth area,

1:08.0

and Disney's looking around for growth.

1:10.0

In film and TV business has been flagging and its one-time

1:13.6

cash cow ESPN is struggling too. And here's another element of the

1:17.3

timing. The quarterly results that Disney just put out yesterday, which

...

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