Discussing the Future of the Speaking Industry With Scott Stratten

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 15 April 2020

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Grant Baldwin and Scott Stratten hosted a Facebook Live to talk about the future of the speaking industry after a pandemic.

During the live stream, Grant and Scott discuss:

The long-term impacts the coronavirus will have on the speaking industry
Experimenting with style and facial hair while social distancing
Why “speaking” isn’t really your true profession
Understanding the gig is the payoff for building your platform and being an expert
Dealing with feeling like you’ve lost part of your identity
Grieving the loss of things that used to annoy you (like the too early soundcheck)
Predicting the recovery timeline for massive events and the impact on keynotes
Distributing a sub-standard virtual product will hurt your live speaking down the road by degrading your value
Accepting that the “new normal” is largely unknown
The pending lawsuits as a result of the virus spreading at large events
Treating the speaking gig as one component of your business and how you deliver value
Do what it takes to help you feel productive
Being okay with where you are at in responding to these unprecedented times
"Whatever your normal is right now, that’s fine."
Determining the right timing for when to pivot to virtual options for your audience
Avoiding guilt for not doing some things
A virtual answer isn’t the same as an in-person answer
Why you can’t shift the same equity you have on stage to a virtual gig at first
How webinars are a transfer of skills and what makes them different than a keynote
The drastic difference between our current circumstances and any emergency we’ve experienced in the past
Is everyone going to work from home in the future?
There will be a “new normal”, but it won’t be completely different from everything we know
How to avoid long-term risk by making short-term budget decisions that you sustain
Learning business lessons now that will carry you through the crisis and beyond
Ignoring hindsight regret
Getting creative with discovering new revenue sources and sponsored opportunities
How to approach outreach without appearing tone-deaf
Making sure you check on your contacts, colleagues, and clients to see how they’re doing
Reaching out to recent clients to offer a “thank you” video to their team
Losing your pride
Treat your email list as your most important asset and continue to build it beyond this crisis
Don’t feed the noise
Controlling who you follow
Healthy outlets for coping with stress and staying connected
Using the mute button on social media to create boundaries
Tips on growing a man bun
And more

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speaka lab.com slash marketing and we'll see you there.
0:50.6	Hey, what's up, friends? Graham Baldwin here. Welcome back to the speaker lab podcast. Appreciate
0:53.7	you being here today. As you well know, hopefully well know by now, we are doing a series of interviews and conversations with those in the speaking industry, just talking about how they are dealing with and approaching and thinking about this weird COVID world that we're in right now. So today we have one of my favorite conversations we've had of the series so far.
1:14.8	Today we're talking with my buddy Scott Stratton. We've had Scott on the podcast several times. And today we're going to be talking about how he kind of sees about the future of
1:19.7	speaking. Scott is a very high paid, well-known keynote speaker. The majority of his business is all
1:25.7	in keynote speaking. So this has dramatically affected him.
1:28.9	So he talks about how he's thinking about it, how he's approaching it,
1:31.6	how their family's thinking about it,
1:33.0	what he sees the future of speaking look like,
1:35.1	how it's affecting their own business and changes that he's making,
1:39.0	thinking about it both in the short term and long term.
1:40.7	So some really, really great thoughts here from Scott.
1:43.5	He just, as always, is very genuine and authentic as some great insights. So let's jump into this conversation with Scott Stratton. Enjoy. Hey, what's that friend? Grant Baldwin here. We hope you're doing well, wherever you are in the world. Hope you're hanging in there. Today we're joined by my friend, Mr. Scott Stratton, and we're going to be talking about his views on the world of speaking. We've been having a lot of these conversations. If you've been following along with different speakers and those in the speaking industry, just hearing kind of how they're adapting to this, how they're thinking about it, how they're approaching it, what the long-term perspective looks like in the speaking industry. Scott has been in the speaking game for a long
2:17.5	times, but on the podcast numerous times. For into the program, and I'm sure what we're going to
	...

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