Discussing the future of media in 2020 and beyond, with Ashlyn Gentry of Attention Capital

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 8 January 2020

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s no secret that the media landscape has changed dramatically with the growth of social media apps. (Think: Click bait headlines and inflated viewership that make it harder to decipher what content is actually resonating with audiences). But fear not! At Girlboss, we’re focused on YOU, our loyal community of listeners, readers and fans. Which brings us to why we're so excited about the next chapter of Girlboss. That is, we’ve *officially* been acquired by the media holding company Attention Capital! Sound scary? It’s not—it just means even bigger things are ahead for us. To walk us through what changes are ahead for Girlboss, Sophia talks with Ashlyn Gentry, a founding partner of Attention Capital. Tune in for an honest conversation about the future of media, why brands must pass the “T-shirt test,” and so much more. To learn more about Attention Capital, go to:https://attentioncapital.com/ Sign up for the Girlboss Daily to receive tips on work, life, and how to chase (and reach!) your dreams: https://bit.ly/30A14AL Have feedback on the show? Email us at [email protected]

Transcript

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0:00.0	Hey there, it's me, Sophia Amruzzo, founder and CEO of Girl Boss. And this is Girl Boss Radio, the show forward about ambitious women,
0:15.0	exploring the wins, losses, and insights learned on the winding road to success. This.
0:25.0	Happy New Year. I can't believe it's 2020. It sounds so weird to say it out loud.
0:33.1	It's a new decade.
0:34.8	It's gonna take even longer for me to write
0:37.3	2020 on every little piece of paper.
0:39.2	But anyway, with every new year,
0:41.6	I'm sure you are hyper-focused on setting your goals for 2020
0:45.1	and manifesting all sorts of things for the new year.
0:48.8	And I guess you could say we're doing exactly the same thing here at Girl Boss, because we have some big news which broke over
0:54.1	the holidays in December.
0:55.9	We are entering a new chapter in our history.
0:58.7	We've technically been acquired by the media and technology holding company Attention Capital.
1:04.0	It means big things are on the horizon for us.
1:06.6	I'll get into the details of what that all means later in the episode
1:09.4	because we have one of the founders of Attention Capital on the podcast today.
1:15.2	Ashland considers herself a renegade academic turned business strategist,
1:19.6	and now she's going to be working with us at Girl Boss to help us grow strategically and exponentially.
1:25.7	Here's a little bit of what she shared during our conversation.
1:28.7	Girl Boss represents exactly what we think the future of media is.
1:32.4	We don't think it's a future where the
1:35.0	industry is built on click bait and thoughts. We think that it's built on people who are
	...

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