Discovery Platforms vs Relationship Platforms

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Careers, Marketing

4.6 • 1.4K Ratings

🗓️ 14 August 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and more! We discuss why you want to use your discovery platforms that have good, organic reach and let them turn into relationship platforms before sharing how we generate more revenue when our content is specific. Finally, we tell you how we’d approach starting our businesses from scratch today! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Discovery Platforms vs Relationship Platforms. [00:40] Some examples of “better relationship platforms.” [01:00] Why do you want discovery platforms with good reach to become relationship platforms? [03:09] How specific content allows us to generate more revenue (with fewer views). [03:50] Reasons we’d start with a podcast if we were to start our businesses from scratch. [05:08] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: LinkedIn Tiktok Instagram Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, we are going to talk about discovery platforms versus relationship platforms.
0:05.5	So you probably don't even know what I'm talking about right now.
0:07.6	No. So I actually read this the other day. I don't know. This makes sense. I'm going to steal it.
0:10.8	I think it's this guy that tweeted. name's Jay Klaus and so let me guess
0:15.4	Discovery platforms are more like TikTok and relationship platforms are more
0:19.2	like LinkedIn. Close close I would say LinkedIn, Tik-Tock, those would be more like discovery platforms,
0:26.5	reals, right?
0:27.5	LinkedIn too?
0:28.5	Yeah, because LinkedIn has good organic reach, right? But your relationship platform?
0:32.0	LinkedIn, most people use it for the relationships
0:34.3	for their business network versus.
0:35.8	Maybe you'll say halfway.
0:36.6	You'll stay halfway.
0:37.6	But here, let's use a better relationship platforms one.
0:39.6	So better relationship platform is like your email list, okay?
0:43.0	Okay. And to an extent, it's also this podcast because they're really getting to know us.
0:47.5	Like there are some people that have listened to every single podcast.
0:50.0	Like a newsletter, a relationship platform.
0:52.0	You know there's some of, there's people that have listened to all 2,500 episodes.
0:54.6	Yeah.
0:55.6	So point out, guys, we're very appreciative of you for listening to all this.
0:59.3	Thank you very much.
	...

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