Simon, welcome to Iway, how are you? I'm very well thanks for having me.

You have become a growing voice of reason and sense in the world

among the internet.

That should let you know the state of the world.

Yeah.

It's like I subscribe to Groucho Marks. He said I would never

join a club that would have me as a member. Exactly, yeah, yeah. And so I am always fascinated to know what has brought someone to that journey of wanting to share these tools in the world.

And so I would love for anyone of my audience who's new to you for you to explain a little bit about why this is your chosen field of expertise.

My journey began by accident. This was not my path. I worked in advertising and had my own little marketing firm and I fell out of love with my own work.

And I was deeply embarrassed by this because superficially everything was good.

I owned my own little company, we had amazing clients, we did good work.

After a few years, I don't know wake up and go to work anymore.

And so I pretended that I was happier, more control,

and more successful than I felt,

which by the way is not a good thing to do.

Turns out when you keep darkness to yourself,

it gets darker.

And that's what happened to me.

I fell into what can only be described as depression.

And it wasn't until a dear friend came to me and said,

something's wrong. And I used it as a safe space to come clean

and it was such a weight off my shoulders that all of that energy when that was going into

...