What's up everybody? This is Paula Phelps and you are listening to on a positive note,

where I sit down with a songwriter, recording artist, or music insider to learn how music can lift our spirits and heal our hearts.

When I say Snoop Dog, the first thing that comes to mind probably isn't social-emotional learning.

But with his latest venture, Doggyland, Snoop has teamed up with producer Claude Brooks

and recording artist October London to create a very special learning project.

In this episode, Claude sits down with me to explain how Doggyland was created, what they want to

accomplish with their songs, and how they're using music to change how children view themselves

and the world around them. Let's take a listen.

Claude, thank you so much for coming on the show with me today.

Great. Well, thank you, Paula. I'm looking forward to it. Your energy via email has been quite well.

I do good email. Well, you have created something so very special. When I found out about it,

when I spent some time on the site or with the YouTube channel, and I was just like, I was knocked out with what you were doing. That's why I immediately reached out. So for those who haven't yet experienced Doggyland, why don't you tell them what it's all about? So great. Well, Doggy Land you can find on YouTube and YouTube kids. Eventually we'll probably, it looks like we're going to be on a few more platforms coming up. But what Doggyland is is a show created by myself and Snoop Dog. And what's great about bringing up Snoop Dog's name

is generally you don't have to tell people who he is. And he's turned into such an incredible,

you know, just overall brand. He's not just thought of just a music guy, you know, only. He speaks

so many other quote-unquote languages of the world, so to speak. And Snoop Dogg and I go, before I get into what Doggy Land is about, I want to just give you a little context. We go back almost 20 years. So I'm a television producer. I produce all types of TV shows like sitcoms, like second time around, under one roof hits and the kind of list goes on and one of the

shows I produced which was a sketch comedy show called Lyrus Lounge and this is going back almost

15 20 years ago or so and this was on MTV and that show Leris Lounge was a show where the sketches

were done lyrically so literally right now if this was a sketch paula I be like, so I'm on the phone. I'm about to call her. Oh, she called me first. Her name is Paula. And then you have to wrap back and bring back to me, right? So we would use rhyming as a narrative to push story along. And all the guest stars that came on were rappers. So like all the big rappers, you know, back in the day, like the brat and Snoop Dog. So Snoop Dogg did that show.

And that's how our friendship began. And after that show, we've developed a few projects over the years. And during the pandemic, I also have another kid show called Hip Hop Harry, which is, which was on Discovery Kids and the Learning Channel. It's an Emmy nominated show.

So that show is a live action shows. Think Barney except, you know, way kind of cooler, right?

And hip hop Harry had this huge resurgence during the pandemic. One of our songs, Go, Go,

Who's Next? Started to just go crazy and go viral and had 1.5 billion streams. Oh, my gosh. Oh, yeah. So, yeah, and I know I'm going on a tangent here, but I want to just kind of give you the scope of it. It'll all come together. I know it. And so when that took off to that degree, we ended up doing an IG live show where every weekend with the hip-hop hairy character where we'd have celebrities and fans and folks can come on five minutes

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