Discover How Novi Connect is Transforming Beauty with Ingredient Transparency

Skincare Anarchy

Ekta et al.

Fragrance, Fashion, Entertainment News, Fashion & Beauty, Education, Entrepreneurship, Skincare, Skin, News, Makeup, Style, Dermatology, Self-improvement, Beauty, Arts

4.2 • 2K Ratings

🗓️ 25 September 2024

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Skincare Anarchy, Dr. Ekta Yadav chats with Yashi Shrestha, co-founder and Head of Chemistry and Sustainability at Novi Connect, to discuss the crucial topics of ingredient transparency and sustainability in beauty. Yashi shares her journey from Nepal to the U.S., where her passion for green chemistry led her to create a platform that helps brands and consumers make more eco-conscious choices.

Yashi explains how Novi Connect provides brands with access to transparent, actionable data, allowing them to build products that align with sustainability standards. She emphasizes that sustainability goes beyond simply swapping out ingredients; it requires a comprehensive approach, from sourcing materials to minimizing environmental impact.

A major theme of the episode is moving beyond “free-of” labels to truly educating consumers about ingredients. Yashi advocates for a more informed approach to beauty, focusing not only on what’s left out but also on the science behind what’s included. Novi Connect’s mission is to empower brands to be transparent and back their claims with verified data, building consumer trust.

As the beauty industry shifts toward transparency and eco-friendly practices, this conversation offers valuable insights into how brands can step up and how consumers can make informed choices.

To learn more about Novi Connect, visit their website and social media. Don’t forget to subscribe to Skincare Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.

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Transcript

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0:00.0	Hey guys, welcome back in anarchy. This is your host ECHA. I'm very excited about our guests today because we're going to be discussing a topic that I think is very near and dear to many people's hearts, especially if you love, you know, skin care care you love diving into skin care is like
0:15.1	science and understanding sustainability around it and the ingredients behind
0:19.7	you know your most beloved products all of that kind of stuff if you love that you're going to love this episode so without further do I want to introduce you guys to the co-founder and head of chemistry and sustainability at Novi Connect
0:31.3	Yashi fresh stuff so welcome the show Yashi Krusta.
0:33.0	So welcome the show, Yashi.
0:34.0	I'm so excited to chat with you today.
0:36.0	Thank you so much, like that's a pleasure to be here.
0:38.0	Thanks for having me.
0:40.0	Yeah, no, I'm really excited for our conversation because, know rarely do I get to dive into this topic
0:46.1	which is kind of what you know I was saying in the intro where you know people want to
0:50.4	understand ingredients right and they want to understand the whole sustainability conversation,
0:55.1	but we don't really get to really look behind the scenes
0:57.8	when it comes to the stuff.
0:58.9	So I want to dive into that later, Yashi.
1:00.9	But if you could get us started
1:02.1	by telling us a little bit about yourself and what got you involved you know in the industry and you know the creation of Novi Connect.
1:08.8	Yeah, absolutely. So my journey actually began in Kachman-Dunapaul. That's where I was born and raised.
1:15.0	I came to the US for college. I majored in chemistry with focus on environmental science.
1:21.0	And I actually did my research on total antioxidant capacity of skin care products, which really was the reason I sparked that sparked the interest in the beauty industry.
1:32.0	However, it was this environment policy class
1:34.6	that I took that really opened my eyes
1:36.8	to how outdated the federal regulations were
	...

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