Hey guys, welcome back to Skin Anarchy.

This is Zekta.

I'm really, really excited to chat with you guys today because we are hosting a wonderful

hair care line and brand that I'm very excited to introduce you to and to actually just chat about hair health overall

because as many of you know, and a lot of you listen in quite frequently when we have our hair care episodes, you know, this is a topic that's not talked about enough.

Mostly also the fact that it's evolving so rapidly when it comes to things like scalp care and truly the health of every aspect of your hair.

You know, it's a very, very important discussion.

So without me renting too much, I would love to introduce you guys to the vice president of product development at Fermi

and the product development assistant as well. So please welcome Maria DeSantis and

Charday-Bault. Thank you. Thank you for having us this morning. Hello, thank you.

It's lovely to host you both. I'd love to dive in and actually talk about the brand.

If Maria, you could kind of walk us down memory lane.

The Fermisi, the brand itself is a family-owned company, headquartered in Milan, Italy, the center of world fashion.

So we are worldwide leaders in fashion and hair artistry,

product technology, innovation. We are known for our highest conditioning and richest coconut

cream-based hair color. So you'll find all of our colors truly superior in performance because of that rich

coconut cream base that we brought years ago. And we have leading industry educators that

support all these products. And today we're excited about even our hair care lines as well as our hair color

brands. So not only are, you know, our hair colors full of natural ingredients and great

for the hair, but also we have the products that support that scalp and hair needs to allow

that hair color to truly shine its best and be the longest lasting hair color

until your next service in the salon. That's pretty cool. Yeah, I feel like there's a lot of new

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