Jerry Garcia have been dead and gone for 25 years when in 2020 his name and likeness

were used to market a hotly anticipated new product. But this time the product wasn't an

all ages dessert like Jerry Garcia, the popular strain of Ben and Jerry's ice cream for a

state viewed back in 1987. This time it was something strictly for the adults, those with a

valid form of ID of course. This time it was weed. The Garcia hand picked, designer line of

Sativa, Indika and hybrid joints and gummies was a family affair spearheaded by

Trixie Garcia, one of Jerry's daughters in the president of a system. The idea of pairing Jerry

Garcia with cannabis is as much of a no-brainer as pairing Michael Jordan with Nike's.

So much so that you might ask why it took so long to come to fruition.

In one word, legitimacy. Trixie and the Garcia family spent years meeting with growers,

packages and distributors and yes doing proper research and development by smoking tons of grass.

All the while they were biting their time, waiting for the right moment, the legal moment.

By the time Garcia hand picked began selling to the public in November of 2020,

the legal cannabis industry in the United States was exploding.

Brick and mortar shops were popping up in small towns and large cities and multiplying at Starbucks

storefront rates. You can now buy high-end weed from iconic stoners like Willie Nelson,

Seth Rogan and Snoop Dogg, but also for more unlikely cultural figureheads like Martha Stewart

and Francis Ford Coppola. At the time of this podcast, 18 US states in Washington DC

have legalized marijuana for adults over the age of 21. In 38 states, along with DC,

have legalized medical marijuana. For the first time ever, most Americans have easy access to

legal cannabis, even mythical cannabis. Garcia hand picked includes in its arsenal a particularly

fabled strain of weed in the Grateful Dead universe called Chemdog.

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