From KCRW, I'm Michael Schneider, executive editor of IndieW, filling in for Kim Masters, and this is the business.

You can't really explain it. Can you imagine me pitching this film to people?

There's this horse scene.

I'm Chinese. So I met this guy.

When director Chloe Zhao met horse trainer Brady Jandrew on the Pine Ridge Indian Reservation,

she knew she wanted to put him in her next project, but she just wasn't sure what that would be.

Then Jandrew, a rising rodeo star, suffered a devastating writing accident.

Jow saw his story in the aftermath of that injury as fodder for a film called The Writer. But financiers

didn't agree. She ended up paying for the movie herself. Jow and Jandrew tell Kim Masters how they made

this extraordinary film on a shoestring budget. Jow explains what drew her to South Dakota in the

first place, and Jandrew describes the experience of acting with his dad, his autistic sister,

and real rodeo friends, none of whom have ever been in a movie before.

But first on the news banter, Amazon releases numbers, but what do they really mean?

Stick around. It's the business on KCRW.

I am joined by our partner in banter, Matt Bellany of the Hollywood Reporter.

Hello, Matt.

Hi there.

So, Matt, we're always begging for numbers from the streaming services, and Amazon did give us something this week. They finally revealed that Amazon Prime has 100 million paying members, but of course,

the majority of those people, they're looking for free shipping, right?

They're not actually watching the marvelous Mrs. Maisel.

Right. And that's the big question is how many people on Amazon Prime are actually watching the shows.

And I believe, and analysts believe, and I think if you talk to people walking down the street,

...