BBC Sounds, Music, radio podcasts.

Right, you feeling ready? I'm feeling ready.

I'm Amal Rajin. Join me on my new podcast for in-depth conversations with pioneers and

innovators, talking about the trends and ideas that could help shape and change our future.

We are going to be digital citizens of this AI world, whether we like it or not.

From declining birth rates to disinformation online, can they solve the world's biggest challenges?

What I would love to do is go to the transfer and say radically cut the taxes of those with children.

Radical with me, Amol Rajin.

Listen on BBC Sounds.

BBC Sounds, music, radio, podcasts.

This is the podcast version of the programme.

It has some extra material in it we didn't have room for in the radio broadcast.

I hope you enjoy it.

Hello, welcome to the program

and our new series. And we start with the fact it's hard sometimes to process just how much

business has changed in recent decades. The traditional business model of mail order selling,

which obviously existed well, well before the internet. That has now exploded

into the new world of online shopping. And with that, we've had new opportunities, massive opportunities

for companies to sell directly to customers and to cut out the middleman of the high street

retailer. In fact, it's really easy than ever before for a startup to simply start selling. You

don't have to trapes around begging for interviews with buyers from department stores or supermarkets

to see if they like your product. Direct to consumer is just now a very big way of doing business.

...