4.8 • 745 Ratings
🗓️ 22 January 2024
⏱️ 65 minutes
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What are the benefits and challenges of selling direct? How can you use limited edition merchandise to add more value to retailers and make more money on a launch? Alex Kava talks about her author business. In the intro, award-winning Japanese writer, Rie Kudan, used ChatGPT to write parts of her prize-winning novel and judges […]
The post Direct Sales And Merchandising For Authors With Alex Kava first appeared on The Creative Penn.
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0:00.0 | Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur, |
0:08.9 | bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book. |
0:17.3 | You can find the episode show notes, your free author blueprint and lots more information at thecreativepen.com. |
0:25.4 | And that's Penn with a double N. And here's the show. |
0:31.3 | Hello, creatives. I'm Joanna Penn. And this is episode number 733 of the podcast and it is Saturday the 20th of January |
0:39.8 | 2024 as I record this. In today's show, I'm talking to Alex Carver about why she chooses to |
0:47.3 | go direct after several decades in the publishing industry, mindset and merchandise. |
0:53.9 | Alex kindly sent me a box of the merchandise she sells from her store so I could have a look |
0:59.3 | and we talk about all the different things, how she sourced them and lessons learned, |
1:03.5 | as well as the challenges of selling direct and why she wouldn't have it any other way. |
1:07.7 | And she also only publishes one book a year. |
1:10.2 | So the launch is very important. And we talk |
1:12.4 | about various aspects of doing merchandise that are more sustainable, which I think is great. So that's |
1:18.9 | coming up in the interview section. So in publishing things, a crossover with AI again, as these two worlds collide, |
1:30.6 | the Telegraph reported this week that an award-winning Japanese writer Rie Kudan used ChatGPT to write parts of her prize-winning novel. |
1:39.9 | She estimates about 5% was taken verbatim from the chatbot. |
1:44.5 | One of the judges lauded the work as flawless. |
1:48.8 | Re-added that she often confides in the program with thoughts she can never talk to anyone else about |
1:54.0 | and some of the responses inspired dialogue in the book. |
1:57.9 | So I wanted to mention this because I think it's awesome that she has, |
2:01.6 | it's just completely open about this, that she's won this award. This is a literary award. |
2:06.3 | So this is very good writing. So there's a few things. First of all, she said she used 5% verbatim, |
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