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Sinica Podcast

Dimensions of China's soft power

Sinica Podcast

Kaiser Kuo

Currentaffairs, Business, News, China Politics, Shenzhen, Chinese, Chongqing, China News, Politics, China, Culture, Sichuan, Hangzhou, Beijing, International Relations, China Economy, Chengdu, Film, Shanghai, Guangzhou

4.7710 Ratings

🗓️ 7 May 2010

⏱️ 40 minutes

🧾️ Download transcript

Summary

Sponsored by the government organization Hanban, the Confucius Institute has been successfully promoting the learning of Chinese Language internationally. However, it recently inspired a lot of resistance, especially in the San Gabriel Valley, where an editorial in a local paper decried that the Chinese Communist Party is sending Chinese teachers to spread Communist ideology. Is the Confucius Institute a cultural exchange platform or an aggressive arm of Chinese foreign policy? Some of China’s major news agencies are busy expanding their English-language satellite news networks. For example, CCTV has recently invested six billion dollars in its international satellite news network and has established bureaus all over the U.S. But who is the audience of this media expansion? As one of the biggest plays for soft power that China has ever staged, the opening ceremony of the 2008 Beijing Olympic Games was intended to showcase Chinese culture and innovation. However, was it as inspiring in the view of Western core values as Chinese media had praised, or was it more imposing and intimidating? Shanghai EXPO just opened after billions of dollars have been devoted to it by the Chinese government, but do people outside China really care? In this week’s podcast, Kaiser and Jeremy discuss different facets of the grand Chinese soft power push as an effort to win the world through attraction rather than coercion. Is Beijing’s global soft power charm bearing fruits? Is China making or breaking its public image? Why has Chinese culture not made meaningful impacts on the West? In what ways is China still deficient that would make for real attractiveness?  Joining our podcast this week are Gady Epstein, Beijing bureau chief for Forbes magazine, and Evan Osnos, Beijing-based staff writer for the New Yorker and part-time enforcer in Kaiser's outlaw e-biker gang. We are also proud to have extra commentary from Adam Minter, an American writer in Shanghai who brings us stories from his first-hand encounter with the 2010 Expo. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0

Welcome to the cynical podcast, a weekly discussion of current affairs in China, coming to you from Beijing.

0:15.2

I'm your host, Kaiser Guo. Today we're talking about China's efforts to develop what Joseph

0:19.7

Nye called soft power,

0:21.5

the power of attraction as opposed to coercion or payments.

0:24.8

Along the way, we'll discuss China's massive new investments into satellite news networks,

0:29.4

the Confucius Institutes and controversy in the United States surrounding those,

0:33.4

Beijing's forays into Africa and Latin America,

0:36.2

and the appeal, such as it is, of Chinese culture internationally.

0:39.3

Of course, no discussion about Chinese soft power would be complete or timely,

0:44.3

without some mention of the Shanghai Expo, which launched earlier this week,

0:48.3

and we'll have an audio postcard from Adam Minter, a freelance journalist based in Shanghai,

0:52.3

who's been covering that better than

0:54.2

anyone.

0:55.6

Jeremy Goldcorn of Danway.org joins us today after a long absence. Welcome back, Jeremy,

1:00.1

and good to see you again. Thanks, Kaiser. How was your holiday? Very good. Sunny.

1:04.4

We were also joined again by Gotti Epstein, Bureau Chief for Forbes here in Beijing,

1:08.2

and he's become something of a regular on the podcast, which we're really delighted about. How are you, Gadi? Good. Thanks, Kaiser. And today, finally,

1:15.0

we've also got Evan Osnoss, a staff writer for the New Yorker. Welcome, Evan.

1:19.0

Thanks, Kaiser. While I've got Evan here, actually, I want to spend just a few minutes talking

1:23.4

about electric bikes. Now, Evan and I are both avid e-bikers and members of an infamous

1:29.0

outlaw e-biker gang that's been terrorizing the streets of Beijing and slinging meth.

1:33.5

Evan on his little Turtle King and me on my moped-looking black thing with the cute wire

...

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