Digital Marketing Maverick: How Dina Fierro Challenges the Norm

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht

Business, Careers

5.0 • 585 Ratings

🗓️ 19 March 2025

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Leave Your Mark, I sit down with marketing executive Dina Fierro. With over 15 years of experience in driving digital marketing for luxury brands like Christian Louboutin, NARS, and Shiseido Americas. Dina’s career is all about taking bold steps and navigating through unexplored territories, particularly in digital innovation. She has a knack for seeing what’s next and is fearless in making those leaps. That’s something many are too cautious to embrace, especially in today's corporate America, where playing it safe often feels like the more reinforced path. In this episode, Dina shares her career journey and insights on embracing curiosity and risk. One of the things Dina is particularly adept at is building influence within an organization before pitching innovative ideas. She values relationships and understands the importance of having those connections when leading significant change. By spending time with colleagues and stakeholders, she shapes her pitches, making them more aligned with the broader business goals and grounded in real data and consumer insights. The discussion delves into the importance of personal branding, the evolution of consumer engagement through emerging technologies, and the shift towards more immersive and personalized marketing strategies. Tune in to learn from Dina's fearless and forward-thinking career path.

Transcript

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0:00.0	Hi, this is Elisa Likt, and this is Leave Your Mark the podcast, where I brew fresh career advice with some of my most inspiring and successful friends.
0:09.5	It's professional advice that you can action immediately, whether you're just starting out in your career or well on your way.
0:16.5	With a massive to-do list and a large cup of coffee, I promise that you can get it all done and still
0:22.5	have time to post about it. Dina Fierro is a seasoned marketing executive with over 15 years of
0:30.8	experience driving digital marketing, social media strategy, content creation, and consumer
0:35.9	engagement for luxury, fashion, beauty, and lifestyle
0:39.3	brands, including Christian Lou Vuitton, Nars Cosmetics, and Shasato Americas.
0:45.4	She is a recognized thought leader, has spoken at Women's World Daily, South by Southwest,
0:50.6	Vogue Business. The list goes on and on. In 2021, she was named one of Glossies,
0:55.6	50 people who shaped fashion and beauty. She's also mentored startups at the Entrepreneurs Roundtable
1:01.4	accelerator, focused on digital marketing and consumer engagement strategies. But to me,
1:07.0	she's probably most known for creating innovative digital activations that have never
1:14.9	been done before.
1:16.5	Dina, I'm so excited to welcome you on to leave your mark.
1:21.0	One, because I have known you for so long.
1:24.1	And two, you have had such an incredible career being on the bleeding
1:32.3	edge of so many things in both our industry, whether it's fashion or beauty, digital
1:40.4	marketing, but also this kind of fearlessness where you've basically architected your
1:47.2	entire career in a way that has been really bold, but also I think off putting maybe to some
1:56.2	peers who are like, wait, you're going into this like unknown scary space. How do you even do that?
2:02.1	And I think for our conversation today, it'd be so interesting to get your insights on how you're always seeing what's ahead.
2:10.5	And also how you have the confidence to put yourself out there as someone who's willing to take the leap.
	...

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