Business as usual. It's not going to sound like that anymore, not after the digital revolution, which already was changing society so fast that businesses couldn't keep up with

consumers or their own employees. Then came social distancing, the novel coronavirus on top of

the novel economy. Brian Sola says it's all about social Darwinism, and remember the story of

evolution? Adapt or die? Will you ever like a toilet

paper the same way? Brian Solis has known all over the world for writing and speaking. His latest book

is Life Scale, How to Live a More Creative, Productive Life. He is a digital anthropologist

and a global innovation evangelist at Salesforce.

Brian Solis, welcome to The Point.

That was quite an introduction.

Thank you.

It's great to be here.

Well, it's quite an introduction because you have quite a lot of new terminology for people

to understand.

Digital Darwinism, digital anthropologist, global innovation evangelist.

Those are all new terms. Just as long as everybody knows that those are bona fide terms,

it's not necessarily a buzzword bingo game, but they are reflective of the times in which we live.

Well, what about the times in which we live?

We have a digital revolution, which you've been talking about for quite a while,

and now we have the coronavirus situation, which of course is global, affects everybody in the world.

How do they go together?

One thing that I wish wasn't at the source of this conversation

was this global pandemic and the disruption that it's sowing. It is, it is unfortunate. At the same time,

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