Hello, everyone.

And welcome back to an all new episode of the Financial Confessions.

It's me, your host, Chelsea Fagan, founder and CEO

of the Financial Diet, and person who loves to talk about money.

And often when it comes to talking about money

in terms of the consumer decisions we're making,

we're often talking about food.

For most people outside of major bills,

like a rent or mortgage, insurance, things like that,

food spending is going to be the largest category of spending

in the average budget.

And for many people, when they're looking to change how they spend,

to change their relationship with money,

they'll often start by changing some aspect of their relationship with food and often things like dining out or ordering in.

But especially for women, there's often a second layer of the spending on food, which is spending on diet culture,

spending on wellness, spending on the desire to be in a certain body and the miracle products and cure-alls and foods and clean eating that will help us get there.

I think most of the people listening to TFC probably know that a lot of the noise around how we eat to be the kind of person we're supposed to be is often junk science, a scam, just a marketing technique,

or downright dangerous and unhealthy.

But it can also be really difficult,

especially when we're trying to change our consumer habits

around food and the way in which we're spending

and eating the food on which we spend,

...