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Marketing School - Digital Marketing and Online Marketing Tips

Did Trump's Mcdonald's Stunt Hurt Mcdonald's Sentiment?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 30 October 2024

⏱️ 6 minutes

🧾️ Download transcript

Summary

In episode #2852, Eric Siu and Neil Patel discuss McDonald's response to political events and the branding strategies employed by both the company and former President Trump. They highlight McDonald's commitment to neutrality in political matters, their effective PR strategy, and the marketing implications of Trump's recent visit to a McDonald's restaurant.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Political Landscape of Fast Food (02:56) McDonald's PR Strategy and Brand Neutrality (05:21) Trump's Marketing Play and Memes (05:33) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

McDonald's tells his restaurant that it's not a political brand.

0:06.1

This guy's a good instructor.

0:08.3

Trump went to a McDonald's, I don't know in what state,

0:11.3

and he started serving people their food through a drive-thru.

0:14.0

Now if you look at the United States, I'm giving you rough percentages here based on past political

0:22.4

voting, but it's roughly half America votes Democrat,

0:25.5

half votes Republican. Would you agree with this? It's somewhere in that range.

0:28.2

And I get there's some independence, but the last thing a corporation wants to do no matter what they believe in

0:35.6

if you end up saying hey look here's President Trump or potential President

0:41.4

Trump ex President Trump here at McDonald's, you're pretty much saying,

0:45.8

look, check this out, Republican.

0:48.8

And all you're going to do is potentially alienate 50% of your customers.

0:53.7

And right away, McDonald's releases statements saying,

0:57.0

hey, we're not to be used for any political type of campaigns.

1:00.7

They're telling their franchisors or franchisees and saying hey our restaurant

1:04.5

shouldn't be a place for anything that's related to politics. Okay so your

1:09.7

internet sucks and I cannot pull up the actual tweet.

1:14.2

Mander Nurento, no, okay, here.

1:16.0

Oh, sorry, I just gave it away.

1:17.1

But anyway, so, okay, here's what it says.

1:20.4

It says McDonald's USA, this is the PR thing, so this is McDonald's PR masterclass.

1:25.3

So this message is intended for the McDonald's USA system.

...

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