Did Sky Sports axe 'Halo' TikTok too fast? - The Sports Agents
The News Agents
Global
4.1 • 5.4K Ratings
🗓️ 21 November 2025
⏱️ 21 minutes
🧾️ Download transcript
Summary
Only three days after launching, Sky had to take down its TikTok channel for female sports fans. Branded as the "lil-sis" of Sky Sports, it was complete with pink hearts and Barbies.
But were they on to something? How do we get more young women hooked on sport? The person who figures that out has hit a goldmine.
To try to strike gold, Gabby chats to Chris Paouros, Vice-Chair of the Football Supporters Association, and Ceylon Andi Hickman, Deputy Chief Executive of Football Beyond Borders.
Plus we look back at this week on The Sports Agents, from illegal streaming wars to The Ashes.
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Executive Producer: Adonis Pratsides
Producer: Sophie Penney
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Transcript
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| 0:00.0 | All right, mate, how's it going? What time you want till? |
| 0:03.6 | Not bad, thanks. Probably finishing a three, I reckon. |
| 0:07.0 | Your Uber driver is here at aerobic fitness, as you use every Tuesday lunchtime. |
| 0:12.2 | Because Uber drivers work when they want and do other stuff when they want. |
| 0:16.0 | Like live a double life as Croydon's most popular aerobics instructor. |
| 0:20.5 | Naturally. |
| 0:22.1 | Looking good, gang. Love those leggings, Trevor. Let's go. |
| 0:27.7 | Uber on our way. |
| 0:32.1 | This is a global player original podcast. |
| 0:36.0 | Halo, the TikTok channel for female sports fans branded as the |
| 0:40.0 | little sis of Sky Sports with its pink hearts, matcha and Barbies. It only lasted three days. People |
| 0:46.2 | were up in arms about the shrinket and pink it approach and Sky held their hands up. But underneath |
| 0:51.9 | all that, this is about reaching a community that traditional |
| 0:55.1 | sports content doesn't. So how can we make sports content accessible and fun for more young |
| 1:01.1 | women? The person who figures that out has hit a gold mine for growth. Welcome to the sports |
| 1:06.9 | agents. Sports Agents. |
| 1:16.6 | The Sports Agents With Gabby Logan and Mark Chapman. |
| 1:21.5 | To talk about all of this, we have Chris Parrers, |
| 1:24.6 | Vice Chair of the Football Supporters Association, |
| 1:26.9 | and Salon Andy Hickman, Deputy CEO of Football Beyond Borders. |
| 1:31.1 | Salon and Chris, thank you so much for coming on the sports agents, to discuss something which I think we should all just at the very beginning. |
| 1:37.1 | We're not here to bash Sky because I think the idea of Halo is probably quite good. And reaching more female fans is a good idea. |
... |
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